Element #4. Social sharing and integration
Most of you will think that Social integration is not an essential element of On Page SEO. Social sharing enables a web page available on high PR websites. Social sharing spreads your web page details and a part of your content on high radar. This ensures search engine to emphasise on relevance of content and encourage the bots to reach the source web page.
Encourage your readers by adding facebook like, tweet and share buttons to your website. If your website is on CMS like wordpress there are multiple plugins which you can use and add these buttons to your website. Not only you encourage your readers to share your content via social media but also encourage them to engage in a discussion related to the content of your web page. You leave a question, excite them invite them and generate engagement and discussion with people who both agree and disagree with you.
Element #5. URL Structure
URL structure is very important when it comes to On Page SEO, as it assist search engines to understand relative importance to the given web page.
The permanent link i.e. URL of the webpage must be good, not very long and must either describe the web page title or a simple hierarchy. Also a good URL structure contains hyphens (-) between each word of the phrase.
A good example of URL Structure:
Examples of bad URL Structure:
Make sure your URL Structure are short and contain the focus keyword you want to rank for. Keep in mind to use keywords in the URL where relevant and to your visitors, spamming of keyword is a bad practise.
Well, that’s it for now. If you are new to On Page SEO hopefully, you now have a good understanding of where to go from here. In case you are one of the SEO gurus, we would love to hear your suggestions in our comment box. If you enjoyed reading this post or have any queries we will appreciate your feedback and queries in our comment box as well.
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