To influence search engine ranking for a web page, ON Page SEO is must. Optimizing the web page using On Page SEO will make sure that the web page is relevant and is delivering up the need of readers what they are searching for. On Page SEO optimizes the web page for both users and the search engine. It makes sure that the webpage is easy to navigate and is free of redirects.
To boost your ranking up in 2013, make sure you make good use of the top 5 elements as described below.
Elements of On Page Seo:
Element #1. Content
As we always say Content is KING. It is the content which makes it worthy to be searched and receive a better search result position. Content is an essential element for On Page SEO.
A unique, fresh, useful and simple content supplies a demand. A good content is that which delivers the largest demand.
A blog with good content will do great with or without SEO. Whereas poor content with great SEO will fail.
Things to keep in mind while writing content:
- Write content for the people and not for the machines.
- Always provide original content, may it be articles, text, images, videos, infographics or even comments.
- Try to include text with your non-text content. For example, if you are publishing a video content, add some text describing what the video is about.
- Write content to engage people. Encourage them to deliver their views and provide additional information using comments.
You can find a step by step guide of effective content writing here.
Element #2. Title
The Second On Page SEO element is the Title of web page. The web page title is expected to represent an intact and concise summary of the entire page. This element is very critical for both user experience and search engine optimization. When the focus keyword is used in the title tag (<title>Focus Keyword</title>), search engines will make them bold in the search results when a search is performed using a phrase containing the focus keyword.
Element #3. Meta Tag description
The next On Page SEO element you must use is the Meta Tag description. Make sure to include the focus keyword in your Meta Tag description. The focus keyword must appear early and in prominent position in your Meta Tag description. Be aware that search engines are not able to display long mega tag description, so make the use of best phrases and keep the description within limited characters. A good practise is to keep your meta tag description under the character limit of 156 characters.
Element #4. Social sharing and integration
Most of you will think that Social integration is not an essential element of On Page SEO. Social sharing enables a web page available on high PR websites. Social sharing spreads your web page details and a part of your content on high radar. This ensures search engine to emphasise on relevance of content and encourage the bots to reach the source web page.
Encourage your readers by adding facebook like, tweet and share buttons to your website. If your website is on CMS like wordpress there are multiple plugins which you can use and add these buttons to your website. Not only you encourage your readers to share your content via social media but also encourage them to engage in a discussion related to the content of your web page. You leave a question, excite them invite them and generate engagement and discussion with people who both agree and disagree with you.
Element #5. URL Structure
URL structure is very important when it comes to On Page SEO, as it assist search engines to understand relative importance to the given web page.
The permanent link i.e. URL of the webpage must be good, not very long and must either describe the web page title or a simple hierarchy. Also a good URL structure contains hyphens (-) between each word of the phrase.
A good example of URL Structure:
Examples of bad URL Structure:
Make sure your URL Structure are short and contain the focus keyword you want to rank for. Keep in mind to use keywords in the URL where relevant and to your visitors, spamming of keyword is a bad practise.
Well, that’s it for now. If you are new to On Page SEO hopefully, you now have a good understanding of where to go from here. In case you are one of the SEO gurus, we would love to hear your suggestions in our comment box. If you enjoyed reading this post or have any queries we will appreciate your feedback and queries in our comment box as well.
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